Elsbeth and Micki Rowaan are Dutch sisters who have lived in the U.S. for more than 30 years. For many years, they talked about starting a company that honored their roots, and last year they made it happen!
In 2018, the sisters launched Uniek Living as a forum to introduce the North American consumer to modern, functional + affordable goods from the Netherlands. Their products include home goods, accessories and a selection of small furniture.
Uniek Living is primarily an online retailer, but has also enjoyed a successful strategy of hosting a variety of pop-up stores in different formats and locations. The pop-ups have varied in duration, from as short as three days to as long as three months. The spaces have ranged in size from 200 square feet to as large as 1,200 square feet.
While Elsbeth and Micki focus primarily on web sales, they believe that having temporary retail space is an excellent way to build a network of loyal, engaged shoppers, increase brand awareness and is also an effective vehicle to test new product lines.
“We went to our first trade show in Amsterdam in January 2018, and we’ve been building up our inventory since then. Many Dutch designers were thrilled for the opportunity to get more exposure in the States.” -
Online retailer preparing for new pop-up locations - Furniture Today, June 6, 2019
"If the two of you enjoy dining al fresco, your partner will love this sustainable leather wine cooler that keeps any bottle (red or white) at an even temperature."
"Cape resident, Elsbeth Rowaan, and her sister, Micki Rowaan, founders of newly launched, Uniek Living, are opening a special Pop-Up Shop at the Mashpee Commons." -
Cape Resident Brings Dutch Design to Mashpee Commons, CapeCodToday.com, July 10, 2019
"Uniek Living has introduced the Zuperzozial line of biodegradeable kitchenware in the U.S. The Dutch line includes durable products that are made of biodegradeable bamboo and corn”
Uniek Living Introduces Zuperzozial Kitchenware To U.S. Market, HomeWorld Business, July 15, 2019
"Uniek Living is bringing the Zuperzozial line of biodegradable kitchenware to the U.S. market"
Uniek Living Brings Zuperzozial Kitchen Goods To U.S. Market, Gourmet Insider, July 15, 2019
Company’s goal is to “offer original and functional Dutch home and lifestyle products from those who share a passion for creating exceptional design in an honest way.”
New + niche e-tailers worth watching, hat home accents today, August 12, 2019